Instead of a matrix version of a competitive analysis i did a text version. Check out matts comic strip a day in the life of a ux designer as an example of capturing daily tasks in a comic strip format.
How To Conduct Competitive Analysis Free Template
Figure 4 3 depicts an example of a spreadsheet that i created using google documents specifically for conducting competitive research.
Ux competitor analysis example. Competitive analysis is a broad term for the practice of researching analyzing and comparing competitors in relation to yourself. They can be direct competitor companies operating in the same sector or they can share features for example a high end jewellery brand competes with other high end jewellers but also might have. And you can definitely use it for ux and conversion optimization too.
When benchmarking you might want to add a comparative component to better understand how well your site performs compared to your most important competitors. Uxdesigncc blocked unblock follow following. Benchmarking establishes the starting point used to compare how your design iterations impact the user experience.
Competitive analysis example. A step by step guide september 25 2017 by steven douglas getting to grips with the ins and outs of a ux competitor analysis can help you know your market product and goals better. Ux user flow task analysis.
Ux design methods deliverables. Companies do it for a wide variety of reasons seo branding gtm strategy etc. Examples of customer journey mapping smart insights digital marketing advice.
Conducting a solid ux competitive analysis. How to do a ux competitor analysis. A ux designer might evaluate a competing products usability their interaction design and any interesting or new functionality to see how their own product stacks up.
In the example below template layouts and browsing navigation were equally important to the overall effectiveness of the sites reviewed. I am going to use the research that i conducted on the busy mans shopping site for explanation and sample data. Ux competitive analysis.
Website search example. Go ahead and open the competitive analysis matrix from the ux strategy toolkit if your. User flow example.
This resource is a comprehensive collection of ux techniques available for use on ux projects. Even though these were done quickly and with nothing facier than screengrabs and word. As a result a ux designer can benefit from understanding one of the basic skills of market researchers.
A ux competitor analysis involves assessing competitor sites to see how they design for their userspotentially solving for similar user needs. Posted on march 1 2014 by danforth media competition brings out the best in products.
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1 Comments
Hi, thanks for sharing your experience! It's always fun to look at practical examples.
ReplyDeleteI also recommend taking a look at the competitive analysis resource - https://gapsystudio.com/blog/ux-competitive-analysis/.
This article provides a step-by-step guide to performing this analysis. And there is also additional information about when and why conduct competitive analysis.